MIT Omnichannel Supply Chain Lab

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In this interview, Eva Ponce, Director of MIT’s Omnichannel Supply Chain Lab, highlights how artificial intelligence (AI) is revolutionizing omnichannel retail. This technology enables more accurate demand forecasting by integrating real-time data, improving inventory management, and delivering personalized marketing campaigns. AI is also being applied to critical areas such as transportation and warehouse automation, helping companies respond more efficiently to customer expectations. According to Ponce, these tools are essential for managing logistics challenges in a highly competitive environment. Read the full interview here.

What is the MIT Omnichannel Supply Chain Lab?

The MIT Omnichannel Supply Chain Lab is developing new insight into how omnichannel fulfillment transforms supply chains through cutting-edge research with innovative companies.

  • The rapid growth of mobile technology and e-commerce has dramatically changed customer behaviors and the needs of the different supply chain actors that support these behaviors.
  • Our research identifies key challenges in responding to omnichannel market demands and develops strategies to face these challenges.
  • The goal is to help companies identify new capabilities and technologies that will unlock new opportunities for growth and efficiency in omnichannel distribution networks.
  • Our core areas of expertise include fulfillment strategies, trends in warehouse automation, omnichannel returns, and the role of AI in omnichannel and e-commerce.

Research Tracks

Current State and Future Trends

  • Annual survey of industry professionals in partnership with DC Velocity and CSCMP

Network Design and Innovation

  • Leveraging brick-and-mortar for e-commerce
  • Channel integration
  • E-fulfillment strategies

Warehouse of the Future

  • Crafting a vision for the next decade
  • Robotics and other advanced technologies
  • Risks and vulnerabilities

Other Research Initiatives

  • Role of AI in Omnichannel
  • Circular supply chain initiatives
  • Sustainable warehouses

Recent Research Partners

Ahold Delhaize
Maersk
P&G
Sam's Club
Sysco
Walmart

Research Team

Dr. Eva Ponce

Dr. Eva Ponce

Founder & Director

Director of Online Education, MIT CTL
Omnichannel

Dr. Inma Borrella

Dr. Inma Borrella

Research Scientist

Academic Lead, MITx MM in SCM
Digital SC Transformations

Dr. Miguel Rodriguez Garcia

Dr. Miguel Rodriguez Garcia

Research Scientist

Course Lead, MITx MM in SCM
Warehouse Technologies

Dr. Shailesh J. Divey

Dr. Shailesh J. Divey

Postdoctoral Associate

Warehouse of the Future

Ms. Laura Allegue

Ms. Laura Allegue

Research Assistant

Course Lead, MITx MM in SCM
Omnichannel

Mr. Kellen Betts

Mr. Kellen Betts

Research Assistant

Course Lead, MITx MM in SCM
Sustainability

MIT Collaborators

Dr. Maria Jesus Saenz

Dr. Maria Jesus Saenz

Research Scientist

Exec. Director, SCM, MIT CTL
Digital SC Transformation

Dr. Thomas Koch

Dr. Thomas Koch

Postdoctoral Associate

MIT CTL
Data Security

International Research Collaborators

Dr. Jafar Namdar

Dr. Jafar Namdar

Assistant Professor

Michigan State University, Eli Broad College of Business

Dr. Adriana Gabor

Dr. Adriana Gabor

Associate Professor

Khalifa University

Dr. Edgar Gutierrez-Franco

Dr. Edgar Gutierrez-Franco

Research Affiliate

MIT CTL

Dr. Sergio Caballero

Dr. Sergio Caballero

Senior Manager, Data Science

Walmart

Recent Student Research Assistants

Geoffrey Allen
SCM Master’s Graduate ‘23

Kirill Lobanov
SCM Master’s Graduate ‘23

Osama Alhasan
SCM Master’s Graduate ‘23

Shoichi Ishida
SCM Master’s Graduate ‘23

Alejandro Bosch
SCM Master’s Graduate ‘22

Ankita Arora
SCM Master’s Graduate ‘22

Kenneth Critchlow
SCM Master’s Graduate ‘22

Miguel Garcia Gonzalez
SCM Master’s Graduate ‘22

Pedro Benitez
SCM Master’s Graduate ‘22

Taylor Peterson
SCM Master’s Graduate ‘22

Abhijeet Singh
SCM Master’s Graduate ‘21

Jacob Backstrom
SCM Master’s Graduate ‘21

Niranjini Kumar
SCM Master’s Graduate ‘21

Yixuab Fang
SCM Master’s Graduate ‘21

Research Highlights

The rapid growth of mobile technology and e-commerce has dramatically changed retail behaviors and the needs of the supply chains that support these behaviors. Our research identifies key challenges in responding to omnichannel market demands and develops strategies to face these challenges.

https://www.fastcompany.com/91052649/how-ai-will-revolutionize-supply-chains
https://ctl.mit.edu/podcasts/warehouse-future
https://www.fastcompany.com/91052649/how-ai-will-revolutionize-supply-chains

Omnichannel and its transformation through AI

In this interview by Mecalux, Eva Ponce, Director of MIT’s Omnichannel Supply Chain Lab, shares her insights on the evolution of the omnichannel experience, the impact of artificial intelligence (AI), and emerging technologies in logistics and e-commerce.

AI technology enables more accurate demand forecasting by integrating real-time data, improving inventory management, and delivering personalized marketing campaigns. It is also being applied to critical areas such as transportation and warehouse automation, helping companies respond more efficiently to customer expectations. According to Ponce, these tools are essential for managing logistics challenges in a highly competitive environment.

 

“Technology and automation will play a key role in omnichannel supply chains”

https://ctl.mit.edu/pub/report/warehouse-future

Omnichannel fulfillment—The promise and hope of AI and technology

As e-commerce sales continue to grow, companies are looking to automation and technology—particularly solutions enabled by artificial intelligence (AI)—to help personalize customer experiences, improve inventory management, and enhance demand forecasting accuracy.

For the past three years, the Massachusetts Institute of Technology (MIT) Center for Transportation & Logistics (CTL) has conducted an annual study to determine how omnichannel is transforming retail supply chains. This year’s study—based on a survey of 238 logistics, warehousing, and supply chain professionals—took a closer look at whether companies were turning to emerging technology to address some of their biggest pain points.

Published in CSCMP’s Supply Chain Xchange:

MIT_OmnichannelSupplyChain_WarehouseFutureVulnerabilities_2025

Identifying The Key Vulnerabilities In The Warehouses Of The Future

The rapid adoption of automation and digital technologies in warehousing introduces new risks that could disrupt operations and impact the broader supply chain. Drawing from extensive state-of-the-art research and insights from over 40 warehousing and technology experts, our study identifies five major disruptions that can affect modern, highly automated warehouses: cyberattacks, power and network outages, technology sabotage, technology failures, and accidents caused by human-machine interaction.

Read more:

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Cambridge, MA 02139
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